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Google Shopping Express Expands to More Cities and New Partners

Google started experimenting with instant shopping deliveries early last year, but now it’s expanding. When launched its service area was just the San Francisco Bay Area, parts of NYC and Los Angeles — now it’s connecting local merchants to their customers in Chicago, Washington D.C. and Boston. Theirs is also a bunch of new retailers including 1-800-Flowers, Barnes & Noble, PetSmart and Sports Authority, etc…

Starting this month, they will charge for those deliveries, which used to be free. Standard delivery is $4.99 per order, or you join the service (sort of like Amazon Prime) for $95 a year or $10 per month. Google, which is clearly attempting to combat Amazon Prime, has been busy working out deals with major retailers – especially the brick-and-mortar big box stores that have felt the impacts of Amazon. While Google Shopping Express already had a number of big-name brands on board, like Costco, Target, Staples, Office Depot, Walgreens, Toys R Us, Babies R Us, Whole Foods and more, today it announced the addition of 16 other merchants, which have been added to the service over the past couple of months.

Google says its same-day delivery service now reaches 12 million people across the U.S. While getting into the delivery business may seem like a stretch for Google, the company increasingly sees Amazon as its biggest competition. Consumers shopping on Amazon for products aren’t using Google typically, and aren’t clicking on Google’s ads, which is still the company’s main revenue generation, despite its expansions into other services over the years.


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