Recent Posts

Advanced Tips for Google Shopping Campaigns

Google Shopping delivers great conversion results and is already a big part of your marketing strategy. Google Shopping is effective and the more you look at your Google Shopping campaign the more value you get for your investment. Here are some advanced tips for optimizing your campaign: Find the sweet spot for a particular product. When you play around with bidding options, you will notice that ... Read More »

Google Shopping High Number of Clicks with Few Conversions, Use Negative Keywords

Google Shopping Campaigns don’t use keywords like your typical search & display ads. They do however have negative keywords which are a great asset for you while trying to increasing the efficiency of your ads. If a product has a high number of clicks but limited conversions, you might find that irrelevant search terms are leading traffic to your site.  Save your campaign ... Read More »

Improve Google Shopping Ads Performance & Quality Score

With Google shopping now in place the keywords you think are relevant need to be in the titles and descriptions.  The product category, correct unique product identifiers like brand and MPN or GTIN allow Google to map their keyword lists to the products in your feed. Some tips to optimize your Google shopping feed: Titles should be front-loaded with the keywords as ... Read More »